AI value and use cases
EstablishedIdentify and prioritise where AI can create value in work processes.
Knowledge, collaboration and communication
AI Value Lab Oslo: Practical AI value for organisations
Where does AI actually create value in the organisation?
AI Value Lab Oslo is a cross-disciplinary initiative where technology, business and practical development meet. The goal is to explore how AI can be understood, tested and used responsibly in business-near challenges — not as a consulting firm or established commercial service, but as a professional learning and collaboration arena. The initiative uses concrete cases as learning arenas to build competence, try tools and develop practical understanding across disciplines.
Background and problem area
Many organisations are interested in AI but lack the time, structure and competence to identify where the technology can actually create value. The challenge is often moving from general AI curiosity to concrete use cases, prioritised workflows, realistic pilots and responsible implementation — without investing broadly before there is a shared picture.
Working method and approach
The initiative assesses AI through concrete problems, not only tool demos. The core is responsible use, practical learning and solutions that work in reality:
Problem understanding
Start with business-near challenges, not technology first.
Use case prioritisation
Clarify where AI can deliver most value and what should be tested first.
Practical testing
Try tools and working methods in concrete cases and learning arenas.
Responsible implementation
Connect technology, people and business without overstating maturity.
What has been established
AI Value Lab Oslo has been established as an arena for learning, sparring, practical testing and development of AI-related concepts. The group consists of Marius Ottesen, Tatiana Hanecakova and Ole Mjelde, with complementary experience in commercial leadership, finance, digitalisation, innovation, organisational development and practical AI use. Marius was the initiator behind establishing the group.
- Cross-disciplinary learning and development arena
- Practical exploration through real cases
- Focus on responsible use and execution capability
- Connection between technology, people and business
Themes and subject areas
The initiative explores among other areas:
SMB and leadership perspective
EstablishedPractical relevance for small and medium-sized organisations and leadership teams.
Decision support and communication
EstablishedHow AI can support prioritisation, dialogue and execution.
Responsible implementation
EstablishedGovernance light, maturity and realistic next steps.
Relevance for SMBs, leaders and partners
For SMB leaders
Understand where AI can actually create value without investing too broadly too early.
For employers
Shows ability to build professional arenas and practical AI understanding.
For partners
Professional sparring and exploration of shared challenges — when the context fits.
Status and limitations
The initiative is a professional and practical learning and development initiative under further development. It should not be presented as a consulting firm, established commercial service, client programme, formal incubator or documented delivery platform.
Further development and collaboration opportunities
Further potential includes AI Growth Sprint tracks, use case prioritisation, process mapping, practical practice arenas and governance light — as development direction if a suitable context for collaboration arises.
Adaptation to networks and industries
Further development of the initiative
- AI Growth Sprint tracks
- Use case prioritisation and process mapping
- Practical practice arenas
- Governance light for teams and organisations
Audiences and forms of collaboration
- SMB leaders and leadership teams
- Professional communities and networks
- Partners with shared challenges
Marius Ottesen
Initiator and commercial leader
Initiator of AI Value Lab Oslo. Develops professional arenas and practical AI understanding at the intersection of commercial leadership, transformation, technology and responsible implementation.
Get in touch about collaboration
Get in touch if you would like a professional conversation about AI Value Lab Oslo, practical AI value or possible collaboration around business-near challenges.