SMB Sales Flow Check 2.0 – From sales friction to prioritised actions
Where is the business leaking value in sales work?
SMB Sales Flow Check 2.0 is an access-controlled commercial diagnostic for SME leaders, now available on its own domain: salgsflytsjekken.no. Developed by Marius Ottesen Consulting and ready for limited customer use.
The solution is available on its own domain, salgsflytsjekken.no, and requires an access code during the pilot period.
What you get
• Discover friction and missed opportunities in the sales flow • Better overview of strengths and improvement areas • See what leadership should prioritise first • Get concrete recommendations for next steps After about 10–12 minutes you receive a leader report with prioritised actions.
Why this matters
Opportunities are often lost in transitions between visibility, enquiry, dialogue, proposal, decision and further customer development. The Sales Flow Check helps you see where friction sits — and what to prioritise.
How the assessment works
You answer questions about the business and sales work. The assessment usually takes about 10–12 minutes. Some answers may trigger short follow-up questions to understand the challenge better.
Business context
Six questions on business, sales model and context — to interpret answers correctly.
36 core questions
Behaviour-based questions across 12 success dimensions (three per dimension).
Adaptive deep dives
Up to two areas may trigger deep dives with three follow-up questions each — depending on responses.
Leader report
Overall assessment, dimension insight and prioritised recommendations you can take forward in the organisation.
Twelve success dimensions
The dimensions cover the full customer journey — from market and digital visibility to sales, customers and continuous improvement. Grouped by phase:
Visibility and demand (1–3) → Dialogue and sales (4–7) → Customers and governance (8–12)
Market position and customer prioritisation
How clearly the business knows who it should win, and how sales and marketing prioritise the right customer segments.
Digital visibility and content relevance
Whether potential customers find you, understand the offer and experience content that matches their needs.
Digital customer journey and conversion
From first digital touchpoint to enquiry — clear steps, low friction and a predictable handover to dialogue.
Lead capture and qualification
How enquiries are captured, prioritised and assessed before they consume too much sales time.
Customer dialogue and needs clarification
The quality of conversations, meetings and clarifications that ensure proposals and solutions match real needs.
Sales process and momentum
Whether opportunities have clear stages, owners and realistic momentum — not just marked as ongoing in a system.
Proposals and conversion
From proposal to decision: structure, follow-up and learning when opportunities stall or are lost.
Existing customers and further growth
Follow-up, upsell and development of customers who already chose you — not only hunting for new logos.
CRM, customer data and workflow
Whether customer data and tools actually support daily sales work, or create extra administration.
Commercial leadership insight and governance
Leadership visibility into pipeline, risk and priorities — based on information the team actually uses.
Competence and sales leadership
Coaching, expectations and development of salespeople and commercial roles in everyday work.
Collaboration and continuous improvement
How sales, marketing and delivery learn from experience and adjust ways of working over time.
From insight to action
The leader report is decision support — you gain value from the assessment without further advisory work. If you wish, you may optionally book a free review of up to 45 minutes.
- Use the findings internally to prioritise improvement measures.
- A review with MOC is optional — not a prerequisite for using the report.
Get started
Request access code
The assessment is access-controlled. Contact us if you need a code or want to clarify whether the tool fits your business.
Open Sales Flow Check
When you have an access code, start the assessment in your browser. Allow about 10–12 minutes.
Further reading
The result is based on your answers and provides a structured basis for identifying improvement opportunities. It is not an independent audit.
Ready to map your sales flow?
SMB Sales Flow Check 2.0 is owned and developed by Marius Ottesen Consulting (MOC).
The solution is available on its own domain, salgsflytsjekken.no, and requires an access code during the pilot period.