Meeting preparation and scenario
BuiltSetup of realistic customer scenarios based on what is being sold, the customer's role, industry, sales phase and desired meeting outcome.
Apps and tools
The Predictive Sales Coach v2.0: AI-based sales training and meeting preparation
AI-based sales training and meeting preparation for B2B sales, with realistic customer simulations, structured feedback and sales leadership insight.
Built for sales reps, sales leaders and commercial teams — as an access-controlled sales development tool ready for limited customer use, not as a CRM system, sales forecasting tool or finished commercial product.
The solution is access-controlled and developed as a portfolio project / closed test environment — not presented as a finished commercial product.
In brief
The Predictive Sales Coach v2.0 is an AI-based training and evaluation platform for B2B customer dialogue. The user sets up a scenario, runs a simulated customer conversation and receives structured feedback, scores and learning points. The current solution is not a CRM system, a sales forecasting tool or an engine for lead scoring and customer prioritisation.
The challenge the project addresses
Many sales organisations measure activity, pipeline and results, but train too little on the customer dialogue itself. Salespeople often enter meetings with uneven preparation, weaker structure than desired and little systematic learning afterwards.
The project's model and core logic
PSCv2.0 clearly separates training before the customer meeting and evaluation afterwards. The model follows a practical learning loop for simulated B2B customer dialogue:
What does «Predictive» mean?
«Predictive» means the salesperson can prepare for possible customer reactions, objections and conversation flows before the meeting. It does not mean the current solution predicts pipeline, win probability or financial results.
Scenario setup
Customer type, industry, sales phase, attitude, difficulty level and meeting outcome are defined.
Simulated customer dialogue
AI simulates the customer, challenges the seller and responds to how the conversation develops.
Structured evaluation
Scorecard and feedback on sales phase, communication, value argumentation and objections.
Leadership insight
Patterns, strengths and development areas can be summarised for the leader or team.
The goal is to provide a basis for evaluating the conversation, training on development areas and preparing for the next customer meeting — not to score pipeline, prioritise leads or predict sales results.
Data foundation and integrations
In the current version, the simulation is based on scenario information entered by the user, selected customer and communication profiles, and the dialogue conducted in the solution. PSC does not read live data from CRM, email, Teams or calendar. CRM integration, voice interface and more advanced analysis are possible further development tracks, but are not part of the current solution.
What has been built or developed
- DISC-inspired self-assessment and communication adaptation
- Archive and history of training sessions
- Foundation for leadership insight and summarisation
- Access-controlled login and closed test environment
Core modules and functional areas
The platform is built around B2B sales training, meeting preparation and evaluation — clearly distinct from internal team and profile insight (FlowSignal).
Customer simulation
BuiltAI simulates the customer with follow-up questions, objections and responses to how the conversation develops.
Evaluation and scorecard
BuiltStructured feedback on sales phase understanding, value argumentation, questioning technique, objection handling and control of the conversation.
Leadership insight
BuiltSummary of patterns, strengths and development areas as a basis for coaching and follow-up.
How the solution works
- Scenario setup links customer type, industry, sales phase and meeting outcome to simulated customer dialogue.
- Scorecard and structured feedback provide a basis for follow-up, archive and leadership insight.
Application and relevance
For sales reps and sales teams
Can support more structured training before important customer meetings, practice in needs clarification, value argumentation and handling of objections.
For sales leaders
Can provide a basis for more precise coaching, systematic learning across the team and clearer insight into development areas.
Distinction from FlowSignal
PSCv2.0 is primarily about customer dialogue, sales phases and commercial conversation precision. FlowSignal is primarily about people, roles, daily form and internal collaboration.
Relevant effect areas
- Training on preparation before customer meetings
- Relevant areas for measuring and evaluating meeting quality
- Provides a basis for training in needs clarification
- Can be used to develop training on objections
- Can support more structured sales leadership and coaching
- Can contribute to more systematic learning across the team
Possible application format
Clarification
Brief mapping of sales process, typical customer meetings, target groups and desired learning.
Scenarios
Development of 2–3 realistic sales scenarios tailored to the organisation.
Training
Salespeople train individually through AI-based role play and receive structured feedback.
Insight
Patterns, strengths and development areas are summarised for the leader or team.
Next steps
Recommended further training setup and possible improvements in meeting preparation, sales stage and follow-up.
Status, maturity and limitations
PSCv2.0 is an access-controlled sales development tool · ready for limited customer use — not a CRM system, sales forecasting tool, lead scoring tool or finished commercial product.
The solution is text-based to train precision in wording, questions, active listening and customer adaptation. Speech-to-text and voice may be relevant further development tracks, but the text format is deliberately chosen in the current version.
Access is considered only in relevant professional contexts.
Further development and scalable application
Further development of the solution
- Voice interface and speech-to-text
- More scenarios and industry setups
- Team reports and leadership dashboard
- CRM integration and history
- More advanced scorecard and analysis
Adaptation to functions and industries
- Negotiation training and advisory conversations
- Customer service and difficult conversations
- Onboarding and interview training
- Other B2B sales situations where precision and adaptation are critical
Frequently asked questions
What is The Predictive Sales Coach?
The Predictive Sales Coach is an AI-based training and evaluation platform for B2B customer dialogue. Users can prepare for and run simulated customer conversations and receive structured feedback and learning points.
What does «Predictive» mean in the project name?
The term refers to preparing for possible customer reactions, objections and conversation flows before a meeting. The current solution does not predict pipeline, win probability or financial results.
Is PSC a CRM or sales forecasting tool?
No. PSC is built for training, meeting preparation and evaluation of customer dialogue. CRM integration and more advanced analysis may be possible further development tracks, but are not part of the current solution.
What data does the current solution use?
The solution uses information the user enters in the scenario, selected profiles and the dialogue conducted in the simulation. It does not read live data from CRM, email, Teams or calendar.
What is built, and what is possible further development?
The current solution includes scenario setup, AI-based customer simulation, structured feedback, scorecard and leadership-oriented insight. Possible further development includes voice interfaces, integrations, more advanced analysis and adaptation to more roles and industries.
Marius Ottesen
Commercial leader and AI strategist
Develops business-oriented solutions and concepts at the intersection of commercial leadership, people, workflow, technology and practical AI.
Explore the project further
Request an access code to test the access-controlled solution, or get in touch for professional dialogue on how the model can be used in sales organisations.