My first commercial with Generative AI. 🎥

I made this film for The Predictive Sales Coach, my own AI-based sales training tool that combines DISC-inspired customer psychology with realistic sales simulations, objective evaluation, and structured learning to strengthen confidence, methodology, and win-rate.

It has been both instructive and fascinating to see how much is now possible without long planning, a large production rig, actors, locations, film crews, extensive coordination, and the budgets that were often necessary before.

In the project I used Higgsfield for production, Seedance 2.0 to generate scenes, DaVinci Resolve for editing and finishing, and audio/music from Pixabay. The tools are not free, but compared with traditional production they open completely different possibilities for speed, testing, flexibility, and creative execution.

It was especially meaningful for me that both the PSC app and the commercial were two of three exam assignments on the master's course Generative AI for Business at BI Norwegian Business School, submitted this weekend.

The programme has been incredibly interesting. Over these months we have worked broadly and practically with Gen.AI, digital transformation, and development — not only theory, but also concrete deliverables, experimentation, content development, building solutions, and insight into challenges and new opportunities.

For me the studies have also given a broad introduction to the full AI journey: from identifying needs and opportunities, analysing and structuring large data sets, and anchoring ownership in the organisation, to using models and programmes tied to core processes, roadmaps, implementation, governance, and not least scaling considerations that leaders must understand and handle.

It has also motivated me to do more. Beyond the curriculum I have among other things built agent solutions, websites, an AI-assisted insight and content engine, and AI architecture for decision support. That has given me even greater insight into the opportunity space, and into how this is already creating value for businesses.

Competence in this field has also inspired me to connect with like-minded people. The network has grown with people who want to explore, build, and contribute to tomorrow's solutions.

💥 In summary, this points in a clear direction. I want to continue exploring how Gen.AI can create real value for businesses and customers in a commercial context. It is a direction I want to build on further, either through my own company or in a role where the organisation wants to use AI in a more targeted way.

If anyone is curious about trying the Sales Coach solution, just contact me for access.

#GenerativeAI #DigitalTransformation #CommercialLeadership #ContentProduction #AIAdvertising