Published and continuously developed profile and portfolio platform
Case and implementation

Website for leadership profile, portfolio and AI demonstrators (mariusottesen.no)

Professional profile platform, project portfolio and digital entry point for collaboration.

mariusottesen.no is built as a professional profile platform, project portfolio, subject archive and digital entry point for job opportunities, collaboration and professional dialogue. The site brings together leadership profile, experience, results, references, articles, AI projects, consulting, CV and contact — and shows how complex content can be structured in an audience-oriented way. It is built and further developed with Cursor and AI tools, not presented as a full-scale commercial SaaS platform.

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The challenge the project addresses

A leadership profile with extensive experience, documented results, articles and own AI projects easily becomes fragmented across LinkedIn, CV, presentations and one-off demos. That gives an incomplete picture of both commercial and operational leadership and practical AI understanding — and makes it difficult for recruiters, employers and partners to assess the whole.

Model, approach and project logic

The content architecture is built around audiences and user journeys — not just technical structure:

  1. Recruiters and headhunters

    Quick access to profile, experience, results, references and CV.

  2. Potential employers

    Documented delivery capability, commercial depth and practical AI competence in one surface.

  3. Partners and professional communities

    Articles, AI projects and consulting overview as a basis for professional dialogue.

  4. Contact and open application

    Clear contact flow and CTAs for collaboration, dialogue and inquiries.

What has been built or developed

  • Published website with Norwegian and English content
  • Leadership profile, experience, documented results, references, articles, AI projects, consulting, CV and contact
  • Articles with recommended reading paths, table of contents, card overview and modal for full posts
  • AI projects page with portfolio, quick overview and detailed project descriptions
  • Access-controlled AI demonstrators and landing pages for selected solutions
  • Case page for Row Solutions (rowsolutions.no) in the portfolio — completed, not published
  • Contact form with email integration
  • Responsive design, SEO, metadata and prepared sharing on LinkedIn and X

Core deliverables and functional areas

The website is structured in clear content areas:

Profile and experience

Developed

Leadership profile, experience and documented results.

Articles

Developed

Subject archive with reading paths, table of contents and modal display.

AI projects

Developed

Portfolio, quick overview and project_v2 detail pages for selected projects.

Demonstrators

Developed

Access-controlled pilots, executive concept platforms and landing pages — including AI Transformation & Value Realization, Control Tower, PSC, FlowSignal, Event Planner, AI Readiness Scan and SMB Sales Flow Check.

Contact and CV

Developed

Contact form, open application and downloadable CV.

How the project or solution works

The user journey is designed to build trust and depth step by step:

  • The site is built with Next.js, published via Vercel and GitHub, and developed with an AI-assisted workflow in Cursor — from structure and content to prototyping and further development.

Why the project is relevant

Practical AI in product development

Demonstrates how AI tools and Cursor can be used in real web and product development — not just as theory.

Audience-oriented communication

Shows ability to structure complex content for recruiters, employers, leaders and professional communities.

Portfolio building

Combines documented results history, subject depth and concrete AI deliverables in one credible professional surface.

Status, maturity and limitations

Published and continuously developed professional profile and portfolio platform since late 2025. The site is live and serves as the main portfolio. It is not presented as a full-scale commercial SaaS platform or generic website builder for third parties.

Further development and scalable application

Further development of the solution

  • Better analysis of user journeys and CTAs
  • Stronger internal linking
  • Further SEO optimisation
  • More English pages
  • Clearer links between projects, articles, experience and results
  • Further universal design and editorial QA

Transferable method and application

  • Professional profile platforms and leadership profiles
  • Subject portfolios and project archives
  • Advisor and expert profiles
  • Business-oriented knowledge platforms

The method is documented as own work — not presented as already delivered client projects.

Marius Ottesen

Commercial leader and AI strategist

Has developed the website, content architecture and user journey with Cursor and AI tools as a practical demonstration of digital product development and AI-assisted execution.

Explore the project further

Open the website to see the live solution, or get in touch for professional dialogue about the portfolio and development work.

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