Where is value leaking in your business?

The AI discussion still focuses too often on technology.

I believe the leadership conversation should focus more on value.

At yesterday's breakfast seminar with Rocket and NOVA Consulting Group, it became clear how big the difference is between testing AI tools and making AI part of the operational engine.

DNB presented an example that was particularly interesting from a commercial perspective.

Not because they use AI agents — many already do. What was interesting was how they are trying to build AI into an operational learning loop.

Translated into commercial operations, this is something many leaders will recognise:

Brief → Prioritisation → Action → Response data → Insight → Updated playbook → The next decision starts smarter.

That is when AI becomes relevant.

It is about a way of connecting data, people, decisions and learning more tightly. Not as a tool to produce more, and not as yet another dashboard that nobody uses well enough.

A question from the audience also showed that AI maturity can vary significantly, even between large players in the same industry.

💥 This is where commercial differentiators emerge.

Because some manage to connect AI to customer insight, priorities, sales work, operations and execution.

For me, the most important leadership reflection is this:

AI creates value when the next customer meeting, the next proposal, the next decision or the next prioritisation starts smarter than the last one.

👉 In the carousel I have sketched where this logic can be applied in:
🔸 sales
🔸 commercial leadership
🔸 operations
🔸 customer follow-up
🔸 leadership team and board work
🔸 SMB

I am now working on a concept for SMB companies that want to find concrete value leaks and assess where AI can deliver real benefit, without large IT environments or heavy transformation programmes.

This also connects to AI concepts I am developing within sales preparation, commercial training and team flow, including The Predictive Sales Coach and FlowSignal.

🙋‍♂️ I would be happy to connect with SMB leaders who want to discuss where value is leaking today.

Thanks to Rocket, NOVA, Erik Egeriis, Eivind Bodding and Heidi Lois Ravnås for a practical and useful seminar. 💯

#AI #CommercialLeadership #DigitalTransformation #ValueCreation #SMB #AIready