Positioning and value proposition
DevelopedClear commercial core and link to customer problems for SMB.
Case and implementation
Row Solutions – from commercial idea to digital platform
From commercial idea to digital platform for small and medium-sized organisations.
Row Solutions is a commercial collaboration initiative aimed at SMEs that want better flow between visibility, lead generation, CRM, sales, customer dialogue and follow-up. rowsolutions.no is the initiative's published digital platform for positioning, services, professional insight, projects and commercial dialogue — developed with customer problems first, then structure, user journey and technology. The case documents Marius' work on commercial positioning, service structure, user journey, content and AI-assisted digital execution in the initiative.
What the project is
Row Solutions is a commercial collaboration initiative for SMEs. rowsolutions.no is the initiative's published digital platform for positioning, services, professional insight, projects and commercial dialogue — linked to customer problems, service structure and practical execution.
The challenge the project addresses
The main challenge is not just to build a website. SMB leaders often experience friction between visibility, lead generation, CRM, sales, customer dialogue, follow-up and next action — without one clear structure tying it together.
At the same time, an advisory environment combining strategy, commercial development, sales, transformation and AI can quickly appear too broad if services are not clearly prioritised and structured. The challenge is to make the offering understandable and relevant without reducing it to «a website» or generic advisory work.
The published platform for the initiative is at rowsolutions.no — with services, professional insight and commercial dialogue.
Model, approach and project logic
The work is structured around customer problems before technology — with an iterative approach from idea to completed platform:
Customer problem and business understanding
Clarification of where SMBs experience friction in the commercial chain — from visibility to next customer action.
Positioning and service structure
Prioritisation and structuring of services so the offering becomes understandable without becoming generic.
Information architecture and user journey
Connection between audience, content, navigation and CTA logic — from overall understanding to relevant action.
Digital solution and content
Website structure, UX, Norwegian and English content, SEO foundation and reusable templates for services and projects.
Evaluation and improvement
Iterative testing, adjustment and quality assurance — with human ownership of priorities and decisions.
AI and automation are used where they make the work simpler, faster and more precise — not as a replacement for commercial judgement or quality assurance.
What has been built or developed
- Published Norwegian and English website at rowsolutions.no
- Commercial positioning and audience understanding for SMB
- Service structure and commercial user journey with clear CTA logic
- Structure for services, projects and professional insight
- AI Discovery as a live service area linked to positioning and visibility
- Contact and CTA flow for commercial dialogue
- Responsive Next.js solution published in production on Vercel
- SEO and AI visibility foundation, with AI-assisted development workflow in Cursor
Core deliverables and functional areas
The platform is structured in clear areas that support both understanding and commercial dialogue:
Services and offerings
DevelopedStructured presentation of services — including AI Discovery as a live area exploring how organisations are understood and found in AI search, linked to positioning and commercial visibility.
Projects and experience
DevelopedFramework for showing concrete execution capability and relevant deliverables.
Professional insight
DevelopedStructure for content that builds trust and clarifies method and perspective.
Contact and commercial dialogue
DevelopedCTAs and contact logic that lead to relevant dialogue.
How the project or solution works
The user journey on rowsolutions.no is designed to build understanding step by step:
- Technically, the solution is built with Next.js, component-based frontend and responsive design — with bilingual content structure, reusable templates and SEO-friendly architecture. Development uses Cursor and generative AI as support in analysis, structuring, code and iteration, with human ownership of requirements, priorities and quality assurance.
Why the project is relevant
Commercial development and transformation
Shows ability to start from customer problems and build structure, positioning and digital execution — relevant for SMBs and advisory environments that must make broad offerings understandable.
AI value realization and execution
Documents how AI can be used as a capacity multiplier in development work — from analysis and structure to code and iteration — without technology becoming the main story.
Strategy to practical delivery
Connects commercial problem understanding, user journey, information architecture and technology in one coherent case — without positioning the work as traditional web development or agency delivery.
Status, maturity and limitations
The website for rowsolutions.no is published and live in production. The platform brings together Row's positioning, services, projects, professional content and customer dialogue in one commercial structure. Further development happens iteratively based on market learning, customer dialogue and documented needs — without claimed documented market effect, customer numbers or commercial traction.
Further reading
Further development and scalable application
Further development of the solution
- Further professional content and documented cases
- Conversion and user journey analysis
- Further development of AI Discovery
- Optimisation of customer journey, CTAs and lead flows
- Further SEO/AEO/GEO/AIO work
- Analytics and learning from actual use
- CRM integration and deeper lead/follow-up flows where not yet built
Adaptation to functions and industries
- SMBs with a fragmented commercial chain
- Advisory and consulting environments
- Knowledge businesses and professional service organisations
- Organisations that must connect positioning, content and digital presence
The working method is documented as own development case — not presented as already delivered client projects.
Marius Ottesen
Commercial strategy, concept development and AI-assisted digital development
The role has included work from customer problem and positioning to service structure, information architecture and digital execution — with Cursor and generative AI as capacity multipliers in analysis, structuring, code, iteration and quality assurance.
Explore the project further
Explore rowsolutions.no to see the live platform, or get in touch if you would like to discuss how the approach can be transferred to other commercial initiatives, advisory environments or digital platforms.