Positioning and value proposition
DevelopedClear commercial core and link to customer problems for SMB.
Case and implementation
Row Solutions – from commercial idea to digital platform
From commercial idea to digital platform for small and medium-sized organisations.
Row Solutions is a new commercial initiative aimed at SMBs that need less friction between visibility, lead generation, CRM, sales, customer dialogue and follow-up. A website for rowsolutions.no has been developed and built as the digital foundation for positioning, services, professional insight, projects and commercial dialogue — through customer problems first, then structure, user journey and technology. The website is completed but not yet publicly published. The project documents how a commercial initiative can be built from idea to finished digital platform with an iterative and AI-assisted working method.
The solution is developed as a concept prototype and portfolio demonstration — not presented as a production-ready system.
What the project is
Row Solutions is a new commercial initiative where the website rowsolutions.no brings together positioning, services, professional insight, projects and commercial dialogue in one structured digital foundation — linked to customer problems, service structure and practical execution. The website is built but not yet publicly published.
The challenge the project addresses
The main challenge is not just to build a website. SMB leaders often experience friction between visibility, lead generation, CRM, sales, customer dialogue, follow-up and next action — without one clear structure tying it together.
At the same time, an advisory environment combining strategy, commercial development, sales, transformation and AI can quickly appear too broad if services are not clearly prioritised and structured. The challenge is to make the offering understandable and relevant without reducing it to «a website» or generic advisory work.
Model, approach and project logic
The work is structured around customer problems before technology — with an iterative approach from idea to completed platform:
Customer problem and business understanding
Clarification of where SMBs experience friction in the commercial chain — from visibility to next customer action.
Positioning and service structure
Prioritisation and structuring of services so the offering becomes understandable without becoming generic.
Information architecture and user journey
Connection between audience, content, navigation and CTA logic — from overall understanding to relevant action.
Digital solution and content
Website structure, UX, Norwegian and English content, SEO foundation and reusable templates for services and projects.
Evaluation and improvement
Iterative testing, adjustment and quality assurance — with human ownership of priorities and decisions.
AI and automation are used where they make the work simpler, faster and more precise — not as a replacement for commercial judgement or quality assurance.
What has been built or developed
- Completed website for rowsolutions.no in Norwegian and English
- Commercial positioning and audience understanding for SMB
- Service structure and prioritisation of offerings
- Information architecture and customer journey with clear CTA logic
- Structure for services, projects and professional insight
- Norwegian and English website structure with responsive design
- SEO and visibility foundation for digital presence
- AI-assisted development workflow in Cursor with iterative testing
Core deliverables and functional areas
The platform is structured in clear areas that support both understanding and commercial dialogue:
Services and offerings
DevelopedStructured presentation of services without the offering appearing overwhelming.
Projects and experience
DevelopedFramework for showing concrete execution capability and relevant deliverables.
Professional insight
DevelopedStructure for content that builds trust and clarifies method and perspective.
Contact and commercial dialogue
DevelopedCTAs and contact logic that lead to relevant dialogue.
How the project or solution works
The user journey on rowsolutions.no is designed to build understanding step by step:
- Technically, the solution is built with Next.js, component-based frontend and responsive design — with bilingual content structure, reusable templates and SEO-friendly architecture. Development uses Cursor and generative AI as support in analysis, structuring, code and iteration, with human ownership of requirements, priorities and quality assurance.
Why the project is relevant
Commercial development and transformation
Shows ability to start from customer problems and build structure, positioning and digital execution — relevant for SMBs and advisory environments that must make broad offerings understandable.
AI value realization and execution
Documents how AI can be used as a capacity multiplier in development work — from analysis and structure to code and iteration — without technology becoming the main story.
Strategy to practical delivery
Connects commercial problem understanding, user journey, information architecture and technology in one coherent case — without positioning the work as traditional web development or agency delivery.
Status, maturity and limitations
The website for rowsolutions.no is completed, but not publicly published. It is not launched and is not presented with documented market effect, customer activity or commercial traction. The portfolio entry on mariusottesen.no documents the development work — not a live, public customer solution.
Further development and scalable application
Further development of the solution
- Further professional content and thought leadership
- Documented projects and cases
- User journey and conversion analysis
- Stronger SEO, AEO and AI visibility
- CRM, lead and follow-up flows
- Analytics and AI-supported functions
Adaptation to functions and industries
- SMBs with a fragmented commercial chain
- Advisory and consulting environments
- Knowledge businesses and professional service organisations
- Organisations that must connect positioning, content and digital presence
The working method is documented as own development case — not presented as already delivered client projects.
Marius Ottesen
Commercial strategy, concept development and AI-assisted digital development
Has led the development from customer problem and positioning to service structure, information architecture and digital execution — with Cursor and generative AI as capacity multipliers in analysis, structuring, code, iteration and quality assurance.
Explore the project further
Get in touch if you would like to discuss how the approach can be transferred to other commercial initiatives, advisory environments or digital platforms.